Brand Identity Kit · Overdrive // Distortion // Fuzz

Expandora

Loud as Hell

Handcrafted analog guitar effects, built in the USA for players who push harder, play louder, and refuse to sound like everyone else.

Handcrafted Analog Made in USA No Cookie-Cutter Kits

Brand Guidelines v1 · Drive · Tone · Volume

01 — Color Palette

Acid & Asphalt

The system runs on near-black and a single screaming acid green. Everything else is restraint — dirty creams for body, electric purple for the rare second hit, and warning colors used like sirens, never decoration.

Core / Acid Green

Acid

#BFFF3F

rgb 191·255·63

Primary accent · CTAs · links

Acid Hot

#E3FF4A

rgb 227·255·74

Hover · glow · highlight

Acid Dim

#7AB800

rgb 122·184·0

Shadows · drop-offsets

Base / Asphalt

Black

#080808

rgb 8·8·8

Page background

Charcoal

#131313

rgb 19·19·19

Section base

Panel

#181818

rgb 24·24·24

Cards · panels

Charcoal Lt

#1C1C1C

rgb 28·28·28

Borders · raises

Ink / Paper

Dirty White

#ECE3CE

rgb 236·227·206

Primary text on dark

Cream

#D2C7A8

rgb 210·199·168

Secondary copy

Silver

#C7C7C7

rgb 199·199·199

Body text

Silver Dk

#7A7A7A

rgb 122·122·122

Captions · meta

Pop / Warning — use sparingly

Purple

#B388FF

rgb 179·136·255

Rare second accent

Purple Deep

#6B3FD4

rgb 107·63·212

Purple shadow

Red

#FF2D3C

rgb 255·45·60

Alerts · sold-out

Orange

#FF6B1A

rgb 255·107·26

Heat · new drops

Pink

#FF4EC4

rgb 255·78·196

Glitch · special editions

02 — Typography

Scrawled, Stamped & Soldered

Hand-marker for the shouting, typewriter for the talking, mono for the machine. Display faces are used like spray-paint — one big hit per view, never two competing.

Permanent Marker Primary display · headlines, logotype, product names

Loud as Hell

Weight 400 · UPPERCASE · clamp 2rem–9rem · the brand's voice on the wall

Creepster Accent display · taglines, fuzz/horror moments

Forbidden Fuzz

Used for tone names & loud one-liners — green glow optional, sparing use only

Monoton Chrome display · neon / marquee accents

EXPANDORA

Reserve for marquee bands and neon-style callouts

Metal Mania Texture display · stickers, badges, gig-poster bits

Built in the USA

Decorative only — never body, never long lines

Share Tech Mono UI / technical · controls, specs, eyebrows, labels

DRIVE · TONE · VOLUME // OVERDRIVE // DISTORTION // FUZZ

Wide tracking, UPPERCASE for labels — the "spec sheet" voice

Special Elite Body · paragraphs, descriptions, long-form

No cookie-cutter kits, no shortcuts — just handcrafted effects pedals that respond like a real instrument, built one at a time by hands that actually play.

Typewriter texture keeps even body copy on-brand and analog

03 — Logo Usage

The Circle Stamp

The mark is a circular badge — like a stomp on a pedal or a stamp on a road case. Give it room. Clear space on all sides equals at least the height of the "E". Never below 40px diameter.

On Black — preferred

On Acid — high impact

On Paper — print

Do

Keep the badge a full, unbroken circle
Use acid-on-black or black-on-acid only
Let it sit on flat, dark, or paper grounds
Honor the clear space

Don't

Recolor the mark in red, orange, or pink
Add gradients, bevels, or fake chrome
Place it on busy photos without a scrim
Stretch, rotate, or crop the circle

04 — Brand Voice & Tone

We Talk Like the Pedal Sounds

Built for players who break the rules and refuse to sound like everyone else.

We sound like

Short, punched, all-caps when it counts
Player-to-player — gear talk, not marketing
Proud of the hands and the soldering iron
Confident, a little dangerous, zero corporate gloss

We never sound like

Polite, hedged, or apologetic
Spec-dumping without attitude
"Synergy," "solutions," startup buzzwords
Quiet. Ever.

Say: handcrafted · analog · drive · tone · volume · built in the USA · loud · forbidden · push harder
Skip: premium · innovative · curated · seamless · best-in-class · journey

05 — Design Principles

How It Holds Together

One Loud Color

Acid green is the only accent that gets to shout. If everything glows, nothing does — keep black as the stage.

Analog, Not Slick

Typewriter body, marker headlines, grain and stars. Hand-feel over polish — it should look built, not generated.

Volume Is Hierarchy

Size and weight do the shouting. One giant display hit per screen, mono labels for the quiet technical truth.

Warning Colors Warn

Red, orange, pink and purple are sirens — drops, sold-outs, specials. Used as decoration, they lose their bite.